/ by Craig Rosenthal

Secrets to Building a 401(k) Book of Business

Secrets to Building a 401(k) Book of Business

Prospecting for 401(k) Clients

Whether you are starting out in the 401(k) industry or a seasoned professional – it all starts with an accurate prospect list. Who are the key decision makers that you can connect with so that you can share your story and earn their company’s retirement plan business?

Thankfully, in our industry, we have a huge advantage: the Form 5500. As you may know, the Department of Labor (DOL) requires plan administrators to file this annual form by July 31st. It is available to anyone looking for plan information and can add value to your prospect list. The form holds crucial contact information such as decision makers names, addresses, and phone numbers as well as valuable prospecting data points such as total plan assets, annual contributions, number of participants, and much more.

To get started, you will want to identify your target market. Start with the familiar and work outwards. Below are … Read More